InnovatioNation is a subsidiary of Keshet: The Center for Educational Tourism in Israel. Our team is made up of creative thinkers with years of experience in innovative Israel travel and connections in many different fields in Israeli society. We work with an experienced logistics team and professional tour educators who are experts in their field to provide you with the best possible Israel experience.

  • Yitzhak Sokoloff
    Yitzhak SokoloffFounder & President, Keshet

    Yitzhak is the Founder and President of Keshet: The Center for Educational Travel in Israel and a pioneer in the field of educational tourism in Israel. He is an Israeli political analyst, educator and tour guide. Yitzhak studied history and international relations at Columbia University and the Hebrew University in Jerusalem and taught Political Science and Jewish Philosophy at the Hebrew University. He writes and lectures widely on strategic and cultural issues in the Israel-Arab conflict and contemporary Zionism. He also develops seminars for Israeli who have emerged from difficult combat conditions and is an activist in the Ethiopian immigration movement.

  • Esther Ochana
    Esther OchanaInnovatioNation Tours Director

    Esti made aliyah from England with her family. She is a graduate of the Israeli Tourism School and has worked in the field of tourism and informal education for 26 years. She joined the Keshet team in 2004 overseeing all the logistical and operational details for Keshet’s many programs, and for the past 10 years has been working as InnovatioNation Tours Director. Esti is married with four beautiful children.

  • Steve Gray
    Steve GrayInnovatioNation Tours Program and Content Director

    Steve joined Keshet in order to develop Keshet’s InnovatioNation Tours after almost 15 years with Intel Capital, where he was making and managing investments in Israeli start-up companies. Prior to his time with Intel, Steve’s varied career included serving as CFO for an Israeli security hardware manufacturer, financial manager in a solar energy developer and controller of the plastics factory at Kibbutz Gesher Haziv.  Steve, who practiced as a CPA in Boston, made aliyah in 1977.

  • Steve Zerobnick
    Steve ZerobnickAssociate Director, Keshet

    Steve Zerobnick is the founder and director of ISI and Shovalim Tours and Travel, which merged with Keshet in 2008. As a Jewish historian, educator, and tour guide licensed by the Israel Tourism Ministry, Steve’s unique approach to touring Israel has made the country, history, culture and people come alive for thousands of visitors. He has crafted specialized tours which became memorable and transformational experiences for clients of all ages, denominations and backgrounds. Steve is a runner and avid biker, which encouraged him to develop and implement the concept of fund-raising bike rides with tours of Israel. A native of Denver, Colorado, Steve made aliyah in 1980. He lives in Jerusalem with his wife, Rebeca, and their four children.

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